Chocolate Cake vs. Fruit Salad - a brain function study
Posted: January 24th, 2009, 1:42 pm
I was listening to NPR last week and they reported a story about a brain function study.
They invited participants to come to a conference center where the facilitator split them in two groups. One group was assigned two numbers to memorize (like 34 & 72 or 110 and 84, that kind of thing). The other group was assigned a series of 7 numbers to memorize (like 7, 11, 32, 100, 450, 600, 793). Just giving random examples.
At break time, the participants went out into the corridor and were offered refreshments. There was a lady at a table serving a choice between a bowl of healthy fruit salad or an ample slice of luscious calorie-rich chocolate cake.
The participants had no idea that their choice had anything to do with the study, but it did.
Every time or almost every time, they said, the people who had only 2 numbers to memorize chose......... the bowl of healthy fruit salad.
and
Every time or almost every time, they said, the people who had 7 numbers to memorize chose..... the calorie-rich luscious chocolate cake.
I'm pretty sure they said EVERY time.
Why was this?
The theory is that when a person's brain is overloaded with information and stresses, it invariably makes poor choices. The people who only had 2 numbers to memorize had room left in their brain to think and make a good choice. They probably thought "if I eat the chocolate cake, it will ruin my lunch, it's too many calories and it's not as healthy as the fruit. I'll take the fruit." While the people with 7 numbers to memorize didn't have room in their brains to rationalize. They were stressed from trying to memorize the numbers and just chose a feel-good food.
What do you think of this study? Comments?
I know when I get overly stressed and am overwhelmed with responsibilities, I tend to make poor decisions. Can you identify with the Chocolate Cake syndrome? (for lack of a better name)
I'd like to figure out how to relieve stresses and simplify the STUFF running around in my overly taxed brain so I can make good choices. I didn't hear the entire report. I wonder if I can find it online. There must be some conclusions and advice offered.
They invited participants to come to a conference center where the facilitator split them in two groups. One group was assigned two numbers to memorize (like 34 & 72 or 110 and 84, that kind of thing). The other group was assigned a series of 7 numbers to memorize (like 7, 11, 32, 100, 450, 600, 793). Just giving random examples.
At break time, the participants went out into the corridor and were offered refreshments. There was a lady at a table serving a choice between a bowl of healthy fruit salad or an ample slice of luscious calorie-rich chocolate cake.
The participants had no idea that their choice had anything to do with the study, but it did.
Every time or almost every time, they said, the people who had only 2 numbers to memorize chose......... the bowl of healthy fruit salad.
and
Every time or almost every time, they said, the people who had 7 numbers to memorize chose..... the calorie-rich luscious chocolate cake.
I'm pretty sure they said EVERY time.
Why was this?
The theory is that when a person's brain is overloaded with information and stresses, it invariably makes poor choices. The people who only had 2 numbers to memorize had room left in their brain to think and make a good choice. They probably thought "if I eat the chocolate cake, it will ruin my lunch, it's too many calories and it's not as healthy as the fruit. I'll take the fruit." While the people with 7 numbers to memorize didn't have room in their brains to rationalize. They were stressed from trying to memorize the numbers and just chose a feel-good food.
What do you think of this study? Comments?
I know when I get overly stressed and am overwhelmed with responsibilities, I tend to make poor decisions. Can you identify with the Chocolate Cake syndrome? (for lack of a better name)
I'd like to figure out how to relieve stresses and simplify the STUFF running around in my overly taxed brain so I can make good choices. I didn't hear the entire report. I wonder if I can find it online. There must be some conclusions and advice offered.