Your Artificially Inflated Auto Rates
Posted: January 14th, 2006, 12:41 am
I must be the LAST person on earth to notice this quirky little fact about auto rates, but here it is:
Did you ever notice how changes to your auto rates take place ONLY on your "renewal" (whatever THAT is) date, every six months? If a ticket falls off, your rates get lower at the renewal. If you get charged for an accident or a new ticket, it goes on then, too. Seems like an odd time delay, doesn't it?
Let me give you a scenario: Let's say you wrote your auto policy with someone January 1st, 2006. That makes your renewal dates January 1st and July 1st of each year. Now let's suppose you had an accident February 1st. Five months go by and your rates stay the same. Sounds GOOD, so far, doesn't it? You only get hit with the increase on July 1st, when your "renewal" hits.
OK, now speed forward to three years from now. Three years is the typical time period most auto insurance companies look back to determine auto rates.
It's March 1st, 2009. You're getting awfully sick of the surcharge for the terrible accident you caused way back in February, 2006. Enough is enough, already, you're thinking, as you pay your hiked- up bill for the umpteenth time.
Then, the phone rings. It's ME on the phone and I'm here to tell you that although my company COULDN'T beat your auto insurance price two months ago, we CAN now! I tell you the price and you get all excited and come right down to my office the next day to SWITCH companies and get out from under that nasty old BAD company that was charging you 25% more.
I've got a SALE and I am pocketing the commission.
YOU are a happy camper because you got cheaper auto rates.
But consider a second scenario. This is a make-believe one, because it doesn't happen like this, now.
Let's say you still get in that accident on February 1st. Let's say that instead of having the surcharge for the accident hit you on your next six-month "renewal" date, it hits you the first of the following month. Does that make more sense to you? It makes a LOT more sense to me. It is more FAIR, because it's more immediate.
Same sales call from me on March 1st, but it ENDS differently. "NO thank you." you say. "I've already gotten a letter from XX Insurance Company saying that my rates are going down on the first of this month.
Now, think about this: that is ONE less sale that I will make that month. That is ONE less commission that I will collect, and that commission, directly or indirectly, comes OUT of the pocket of some insurance company.
Do you think that commissions for sales artificially inflate the rates you pay for your auto insurance? YOU BET THEY DO. And what if there were FIVE TIMES AS MANY SALES as there ought to be in a normally competitive market, because of a stupid thing called an automobile insurance "renewal" date ??? Would you think that your price would be blown totally out of proportion by all the VULTURES ('scuse me, but I gotta call it by its name) snatching their opportunities in the huge window of MONTHS after your ticket rolls off?
It's human nature to want a cheaper rate and to want it NOW. I can't blame the consumer for falling for it. I blame this stupid "renewal" date baloney.
If tickets and accidents were added to your policy premium within 30 days after the occurrence, and removed within 30 days after the three year window, I surmise that there would be about FIVE TIMES less switching of auto insurance carriers for the average consumer, and FIVE TIMES less commission would be paid out to yutzes like me, who THINK they're selling something, when in reality, they're just taking advantage of an absurdly long time delay to collect commission money that doesn't belong to them.
There's no no TRUE competition in the automobile insurance market right now, and the prices you're seeing are artificially high because of this stupid rule.
When I pointed this out to my boss, she said, "And thank God."
I'm not thanking God.
I'm rather disgusted.
I'd rather pat myself on the back for a health insurance sale. Auto seems like more of a cheat than a challenge to me right now.
Did you ever notice how changes to your auto rates take place ONLY on your "renewal" (whatever THAT is) date, every six months? If a ticket falls off, your rates get lower at the renewal. If you get charged for an accident or a new ticket, it goes on then, too. Seems like an odd time delay, doesn't it?
Let me give you a scenario: Let's say you wrote your auto policy with someone January 1st, 2006. That makes your renewal dates January 1st and July 1st of each year. Now let's suppose you had an accident February 1st. Five months go by and your rates stay the same. Sounds GOOD, so far, doesn't it? You only get hit with the increase on July 1st, when your "renewal" hits.
OK, now speed forward to three years from now. Three years is the typical time period most auto insurance companies look back to determine auto rates.
It's March 1st, 2009. You're getting awfully sick of the surcharge for the terrible accident you caused way back in February, 2006. Enough is enough, already, you're thinking, as you pay your hiked- up bill for the umpteenth time.
Then, the phone rings. It's ME on the phone and I'm here to tell you that although my company COULDN'T beat your auto insurance price two months ago, we CAN now! I tell you the price and you get all excited and come right down to my office the next day to SWITCH companies and get out from under that nasty old BAD company that was charging you 25% more.
I've got a SALE and I am pocketing the commission.
YOU are a happy camper because you got cheaper auto rates.
But consider a second scenario. This is a make-believe one, because it doesn't happen like this, now.
Let's say you still get in that accident on February 1st. Let's say that instead of having the surcharge for the accident hit you on your next six-month "renewal" date, it hits you the first of the following month. Does that make more sense to you? It makes a LOT more sense to me. It is more FAIR, because it's more immediate.
Same sales call from me on March 1st, but it ENDS differently. "NO thank you." you say. "I've already gotten a letter from XX Insurance Company saying that my rates are going down on the first of this month.
Now, think about this: that is ONE less sale that I will make that month. That is ONE less commission that I will collect, and that commission, directly or indirectly, comes OUT of the pocket of some insurance company.
Do you think that commissions for sales artificially inflate the rates you pay for your auto insurance? YOU BET THEY DO. And what if there were FIVE TIMES AS MANY SALES as there ought to be in a normally competitive market, because of a stupid thing called an automobile insurance "renewal" date ??? Would you think that your price would be blown totally out of proportion by all the VULTURES ('scuse me, but I gotta call it by its name) snatching their opportunities in the huge window of MONTHS after your ticket rolls off?
It's human nature to want a cheaper rate and to want it NOW. I can't blame the consumer for falling for it. I blame this stupid "renewal" date baloney.
If tickets and accidents were added to your policy premium within 30 days after the occurrence, and removed within 30 days after the three year window, I surmise that there would be about FIVE TIMES less switching of auto insurance carriers for the average consumer, and FIVE TIMES less commission would be paid out to yutzes like me, who THINK they're selling something, when in reality, they're just taking advantage of an absurdly long time delay to collect commission money that doesn't belong to them.
There's no no TRUE competition in the automobile insurance market right now, and the prices you're seeing are artificially high because of this stupid rule.
When I pointed this out to my boss, she said, "And thank God."
I'm not thanking God.
I'm rather disgusted.
I'd rather pat myself on the back for a health insurance sale. Auto seems like more of a cheat than a challenge to me right now.